post

DIGITAL IDENTIY
RESPONSIVE WEB DESIGN
BANNER CAMPAIGN

strategic conception, design, development, support and training

Post

taking part
in the change

In 2013, P&T Luxembourg and LuxGSM have become POST Luxembourg. The No.1 postal and telecommunication services operator of the country trusted Explose for the web version of its new identity.

A several month collaboration with the POST teams allowed the redesign and the customisation of a multitude of medium: the sales portal, the dedicated websites (Group, Technologies, Philatélie, e-Services), a mobile app (CCP Conect), interactive terminals (Selfpost, Packup, les bancomats), etc.

Post - Website
Post Screen Grid - 1
Post Screen Grid - 2
Post Screen Grid - 3
Post Screen Grid - 4

ensuring the consistency
of the brand, online.

The POST new identity, developed by Minale Design Strategy agency, had to be consistently applied to the Web with all the offline media.
Respecting the web constraints whilst giving a very attractive and contemporary visual experience: is the challenge we took-up.

POST
POST - iPhone
POST - iPad
POST Bancomat
POST

coordinate 
the identity deployment

The challenge was to ensure a uniform identity whilst considering the specificities of each device and their various uses  (multi-device websites, mobile apps, interactive terminals). In order to guarantee the sustainability of this new identity, we set up a digital style guide available online allowing any contractor to access the project resources (package of components and their use rules).

POST

prepare 
the transition

The launch was also accompanied by a didactic microsite explaining the new identity basis and describing the changes in order to prepare the clients to the transition.

Simultaneously, POST Luxembourg launched a campaign reminding that the company is “Partout avec vous”. A campaign for which we created a package of advertising banners distributed over a large number of national media (paperJam.lu, lessentiel.lu, rtl.lu, wort.lu, etc.).

POST

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