RadioShack Leopard Trek
New season, new start!
Radioshack Leopard Trek is one of the most world famous cycling team, motivated by the notorious brothers Schleck, the Time Trial World Champion Fabian Cancellara, Jens Voigt, Chris Horner and many more talented riders.
After having contributed to the online success of the Leopard Trek continental team, Explose is very proud to have developed the Radioshack Leopard Trek ProTeam web platform and continued to support them over the years.
This renowned team required a perfectly controlled communication and an important deployment on all supports offered by the web: website, mobiles applications, social medias, newsletters... a full coverage!
A global communication designed in collaboration with Minale Design Strategy agency.
Our mission was to develop a forward-thinking website, representative of their leading role (clearly set out) in the peloton. The website is pleasant and user-friendly. Through this ease of use, the fans will feel closer to their favorite riders. The website is ergonomic and pratical, an incredible amount of content can be easily managed by the staff members.
In parallel with the desktop version, we have developed a mobile version in order to allow an optimized display on any mobile platforms (iPhone, Android, BlackBerry, …) and offer an optimal user experience. Indeed, a navigation adapted to touch screens allows a smooth and fast experience.
Social networks are of prime importance for the team. These viral media allow them to inform their thousands of fans about their latest news. With these tools, fans feel also more involved in the life of the team. In addition, these media also generate a high volume of traffic to the website: an ideal medium!
In accordance with this idea of global strategy, the web presence of Radioshack Leopard Trek team has been developed on mobile applications (iPhone & Android) too. These applications allow greater accessibility and a powerful browsing adapted for a smartphone consultation.
The team had to be present on the iPad too, which is why we have developed a specific app for the iPad. This tablet has the same advantages of maneuverability as smartphones, but with a more comfortable viewing experience thanks to its size. Fans can easily follow the latest new on the team, races results, … and enjoy photos galleries and videos.
With e-mailing campaigns the team can create regular link with thousands of subscribers, while operating in the legal framework. Indeed, the laws surrounding the e-mailing campaigns have become very strict with spam policy.
Our tool for sending newsletter is praised by all its users, they are convinced by its ease of use and performance. The staff was formed to this tool, so now they can send their newsletters independently. They also have access to live statistics on their campaigns (open rates, generated clicks, etc.).