ville de luxembourg
Visual identity
Website
Newsletters
the little big european capital
The City of Luxembourg is a human scale city with advantages of a big European city. A diversified cultural offer, a very good education system, infrastructures and successful companies. In addition to this, a great quality of life with half of the territory being green spaces. It is also an attractive city, 68 % of the population is of foreign nationality.
The rich and atypical DNA of the capital of the Grand Duchy makes it a multi-faceted European city. The main city’s challenge is to be able to answer at the same time, citizens, border workers and tourists’ demands.
And our challenge at Explose, was to facilitate relations between the City of Luxembourg and its citizens giving them access to a large amount of useful information via an accessible, innovative and responsive website.
create a digital administrative service dedicated to citizens
The website’s target audience is multiple with different needs and situations. Besides, we had to deal with an important mass of essential content. Therefore in an Agile approach, we split up the website’s features into working sprints to move forward gradually and methodically.
define target audiences
It was important to clearly identify target audiences and to embody them into Personas, sort of user archetypes. Behaviours helped us to define navigation paths. We leaned on a realistic conception based on what the final user can and wants to do.
get involved users
The previous website consisted of approximately 7.500 pages. The City tried to reduce content, but quickly realised that each content has an interest for someone according to their profile and situation. The challenge was to manage and organise this mass of content.
One of our first mission was to prepare an exercise of Card Sorting with real prospect users. About fifty users participated in the test and theirs results allowed us to highlight trends and possible ways of intentions to improve the website’s tree map.
a website tree map based on active verbs
Defining the website tree map allows user to identify their situation: move, live, work, or visit. The menu and submenu items copy was reworked to be organised under 5 to 6 sublevels of content.
Besides the main menu, to multiply chances for user to find their content, we increased entry points on homepage.
a dedicated search engine to serve users
As a main entry point, we created a search engine with an open field which warmly welcomes the user: "Moien, comment peut-on vous aider aujourd’hui ?"
Powerful, indexing all the content, the algorithm implemented studies user behaviours to constantly improve results and suggest more accurate answers.
Besides subsections, two other types of entrances:
- By profile: non for profit organisations, shopkeepers and entrepreneurs, young people, parents, people with specifics needs, resident, seniors
- By theme: art and culture, environment and cleanliness, politics and administration, urbanism and accommodation, process and social offers, mobility, sports and activities
design
The digital identity was developed in keeping with the existing visual identity. We listed the graphic components in a style guide allowing the digital identity to be developed on various media (mobile apps, external tools), etc.
technological
challenges
- Development of the website in responsive web design, adapted to mobile, tablet, desktop.
- Implementation of the Drupal CMS:
- Content pages easily editable via the DRUPAL CMS.
- System of 'paragraphs' allowing to compose pages in a simple and aesthetic manner.
- Training and user guide of the CMS.
- Connection with API, iframes and other tools of the City (traffic, schedules in real time of buses, rubbish calculator).
- Accessible website (adapted to people with specifics needs).
- Powerful search engine, indexing all the content:
- Displaying in full screen.
- Autocomplete mode, suggesting results whilst user types their search.
- Showing the related department for an easier first contact.
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